Our Story

Rubielle was born from a lifelong friendship and a shared love for jewellery.

We have always been the kind of women who feel incomplete without a piece on. Jewellery was never just an accessory to us, it was part of our identity.

Living between Brazil and London, we were connected by the same vision: to create pieces that are refined, durable, and made to be worn every day. We were never drawn to disposable jewellery or fleeting trends. We wanted real pieces, jewellery you can trust, live in, and grow with.

Our fascination with moissanite, its fire, strength and brilliance, deepened that vision. It represents everything we believe jewellery should be: radiant, resilient, and timeless.

Every Rubielle piece is crafted in high-quality Sterling Silver 925 and finished with white rhodium or gold plating to preserve its brilliance. Behind each design is careful research, thoughtful curation, and continuous study of stones and craftsmanship.

Rubielle was founded by Isabella Claro in Brazil and Rafaela de Mello in London, a bridge between two countries, united by friendship, love,  expertise, and a shared belief that true luxury is intentional.

Because the right piece doesn’t just complete your look,  it becomes part of who you are.